REVIEW OF ONLINE TARGETING: FINAL REPORT AND RECOMMENDATIONS OF THE CDEI
19 February 2020
The Centre for Data Ethics and Innovation (“CDEI”) in the UK has published final report and recommendations regarding online targeting.
Online targeting is a remarkable technological development. It comprises a range of practices used to analyse information about people and then customer their online experience. Online targeting shapes what people see and do online.
In the report, three key recommendations are given as follows;
Accountability; new regulation to manage online harms that the government is planning to introduce should ensure that companies that operate online targeting systems are held to higher standards of accountability.
Transparency; the operation of online targeting should be more transparent, so that society can better understand the impacts of these systems and policy responses can be built on robust evidence.
User empowerment; policy should seek to give people more information and control over the way they are targeted, so that such systems are better aligned to individual preferences.
These recommendations are to help building trust over the long term, and enable the society and economy to benefit from online targeting.
You can find the full text of the report here.
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