GUIDELINES BY THE EDPB ON THE TARGETING OF SOCIAL MEDIA USERS

08.09.2020

The European Data Protection Board (“EDPB”) adopted the guidelines on the targeting of social media users on 2.09.2020.

In the guidelines, it is stated that while as part of their business model, many social media providers offer targeting services, mechanisms to target social media users have increased in sophistication over time.  Organisations now have the ability to target individuals on the basis of a wide range of criteria. Such criteria may have been developed on the basis of personal data which users have actively provided or shared, such as their relationship status.

The guidelines identify the potential risks for the rights and freedoms of individuals, the main actors and their roles, and tackles the application of key data protection requirements (such as lawfulness and transparency, DPIA, etc., as well as key elements of arrangements between social media providers and the targeters.

You can read the full text of the guidelines here.

Should you have any queries and/or remarks, please do not hesitate to contact us. 

 

Kind regards,

Zumbul Attorneys-at-Law

info@zumbul.av.tr